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Customer Avatar: Identifying Your Niche


One of the BIGGEST keys to a business's success starts with identifying a specific section of a market where they can add value. However, the people who have the greatest success are those who take the time to make sure their niche has long-term profit potential AND is a niche they'll stick with. Luckily, there's a step-by-step process that anyone can implement, and which you can learn in Patti Minglin's, CEO of GoGirl Communications, Storytelling Avatar Experience.


You'll learn the benefits of uncovering a profitable niche that you can pursue for years to come, while thinking deeply about your skills/interests and where there are opportunities, so you can start seeing all your niche possibilities. You'll be guided through the essential tactics for evaluating niche ideas, so that you'll know whether you can compete and be profitable. Create your action plans for moving forward, so you'll be ready and motivated to implement everything you learned immediately after you finish this course.


Learning Objectives:


  • Define your target audience

  • Define your brand statement

  • Determine your brand mission

  • Determine your voice and tone for strategizing your marketing content

  • Develop and hone your elevator pitch

  • Strategically market your content to target


  • Learn how to implement a content audit in order to optimize your marketing efforts.


The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.


This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.

Customer Avatar: Identifying Your Niche

  • Course Completion. You will have a lifetime access to this 15 credit hour course from the date of registration. Enjoy!


    Disclaimer. We reserve the right to determine eligibility for online registration courses. To learn more about continuing education, please visit our Continuing Education page.


    This E-course and its videos, documents and other associated content (hereinafter inclusively referred to as “E-course”) has been produced by Azizi Marshall and Creative Clinical Consulting, LLC.  When you purchase our E-course, you agree to our Terms of Use and Liability Waiver.


    By purchasing this E-course, Azizi Marshall and Creative Clinical Consulting, LLC grants you a nonexclusive, nontransferable, revocable license to access and use our copyrighted E-course and any associated materials solely for your own personal and non-commercial use.  Our E-course is protected under United States and foreign copyrights. The copying, redistribution, use or publication by you of any of the content within our E-course is strictly prohibited.  Your purchase of our E-course does not grant you any ownership rights to our E-course.  Any breach in the terms of this agreement may result in termination of your access to the E-course materials.


    Scope of Practice. Materials that are included in these online courses may include interventions and modalities that are beyond the authorized practice of mental health professionals. As a licensed professional, you are responsible for reviewing the scope of practice, including activities that in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.


    Refund Policy. Due to the nature of our online learning system, and proprietary information shared with students upon entering our Learning Portal, we do not issue refunds for our online learning programs/courses. All sales are final for online E-courses. No refunds are issued for online courses once a sale is completed. The supplies and props used for any exercises instructed are not included in the purchasing price of the E-course.

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