Customer Avatar: Identifying Your Niche
One of the BIGGEST keys to a business's success starts with identifying a specific section of a market where they can add value. However, the people who have the greatest success are those who take the time to make sure their niche has long-term profit potential AND is a niche they'll stick with. Luckily, there's a step-by-step process that anyone can implement, and which you can learn in Patti Minglin's, CEO of GoGirl Communications, Storytelling Avatar Experience.
You'll learn the benefits of uncovering a profitable niche that you can pursue for years to come, while thinking deeply about your skills/interests and where there are opportunities, so you can start seeing all your niche possibilities. You'll be guided through the essential tactics for evaluating niche ideas, so that you'll know whether you can compete and be profitable. Create your action plans for moving forward, so you'll be ready and motivated to implement everything you learned immediately after you finish this course.
Learning Objectives:
Define your target audience
Define your brand statement
Determine your brand mission
Determine your voice and tone for strategizing your marketing content
Develop and hone your elevator pitch
Strategically market your content to target
audiences
Learn how to implement a content audit in order to optimize your marketing efforts.
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
