Finding Your Customers: How to Market to Your Niche
How can your small business capitalize on unmet needs and find and dominate a niche market?
One common path to success for many small businesses is to find a niche market and establish a dominant position as a player in that niche. No business can be all things to all people. Therefore, there will always be segments of the population whose needs for a particular product or services are unmet.
This space is where a small business can penetrate a market, but the thing that's holding you back is the market niche you know you need to choose. And, honestly, this can be tricky! You could list all of your interests and passions and still come away feeling as if you haven't hit upon the singular thing you were meant to do.
Learn how to create a value proposition that customers are likely to buy and distinguish your brand from the thousands of other startup businesses competing against you every day.
With consumers today being equipped with more knowledge than ever before, your ability to not only create but innovate will be tested constantly. This sort of demand is a lot to ask of one’s willpower. It takes strong personal leadership to stand by your purpose and passion while also being questioned on a daily basis. However, if you know your motivations and what you stand for, willpower doesn't even have to enter into the equation.
Learn the following basic concepts that are key to niche market success.
Learning Sections:
Review Ethical Guidelines
Finding Your Niche
Identifying Your Target Market & Expanding Your Reach
Identifying the Competition
Picking the Perfect Name: Most Important Decision
Registering Your Business Name
Determining Your Value Statement
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
