Mastering Marketing
Today's marketing environment is noisy and crowded. It's like standing in a packed ballroom where everyone is shouting at once.The good news is there are many new techniques and tools available to promote your products and services. The bad news is the chaos and clutter get increasingly worse as more and more organizations adopt those tools.
How do you get heard above all the noise? Take this course!
Technology is changing the face of small businesses more and more every day, and it’s also changing the way entrepreneurs sell their products/services. While prospective clients used to simply browse their local phone book to find what they want, the internet has changed the game by providing an endless supply of online tools clients can use to facilitate the process.
Social media in particular has become the go-to medium for clients around the world. With that in mind, you'll also learn several online optimizations that will help you harness technology to reach prospective clients.
Learning Sections:
What is Marketing?
What is Advertising & PR?
Embracing Your Brand: The emotional response to your business
Branding Examples
Brand Style Guide: How to create your own
Designing a Logo: The must haves
Preparing for Impact: Which type of marketing is best for your business?
The Many Ways to Market: Traditional vs Digital
Business Cards: The must haves
Online Directory Profiles: What you need
Branding Color Theory: The psychology of colors and how to harness their effects
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
