Mastering Marketing
Today's marketing environment is noisy and crowded. It's like standing in a packed ballroom where everyone is shouting at once.The good news is there are many new techniques and tools available to promote your products and services. The bad news is the chaos and clutter get increasingly worse as more and more organizations adopt those tools.
How do you get heard above all the noise? Take this course!
Technology is changing the face of small businesses more and more every day, and it’s also changing the way entrepreneurs sell their products/services. While prospective clients used to simply browse their local phone book to find what they want, the internet has changed the game by providing an endless supply of online tools clients can use to facilitate the process.
Social media in particular has become the go-to medium for clients around the world. With that in mind, you'll also learn several online optimizations that will help you harness technology to reach prospective clients.
Learning Sections:
- What is Marketing?
- What is Advertising & PR?
- Embracing Your Brand: The emotional response to your business
- Branding Examples
- Brand Style Guide: How to create your own
- Designing a Logo: The must haves
- Preparing for Impact: Which type of marketing is best for your business?
- The Many Ways to Market: Traditional vs Digital
- Business Cards: The must haves
- Online Directory Profiles: What you need
- Branding Color Theory: The psychology of colors and how to harness their effects
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
Mastering Marketing
Course Completion. You will have a lifetime access to this 15 credit hour course from the date of registration. Enjoy!
Disclaimer. We reserve the right to determine eligibility for online registration courses. To learn more about continuing education, please visit our Continuing Education page.
This E-course and its videos, documents and other associated content (hereinafter inclusively referred to as “E-course”) has been produced by Azizi Marshall and Creative Clinical Consulting, LLC. When you purchase our E-course, you agree to our Terms of Use and Liability Waiver.
By purchasing this E-course, Azizi Marshall and Creative Clinical Consulting, LLC grants you a nonexclusive, nontransferable, revocable license to access and use our copyrighted E-course and any associated materials solely for your own personal and non-commercial use. Our E-course is protected under United States and foreign copyrights. The copying, redistribution, use or publication by you of any of the content within our E-course is strictly prohibited. Your purchase of our E-course does not grant you any ownership rights to our E-course. Any breach in the terms of this agreement may result in termination of your access to the E-course materials.
Scope of Practice. Materials that are included in these online courses may include interventions and modalities that are beyond the authorized practice of mental health professionals. As a licensed professional, you are responsible for reviewing the scope of practice, including activities that in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.
Refund Policy. Due to the nature of our online learning system, and proprietary information shared with students upon entering our Learning Portal, we do not issue refunds for our online learning programs/courses. All sales are final for online E-courses. No refunds are issued for online courses once a sale is completed. The supplies and props used for any exercises instructed are not included in the purchasing price of the E-course.