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Working with the Media: Becoming a Thought Leader


We often think that only executives can become thought leaders -- or that you must at least give keynotes and speak on camera. That’s only one aspect of thought leadership. If you are not comfortable speaking on camera, there are various other ways to demonstrate your expertise, especially in today’s digital era.


ANYONE can become a thought leader and benefit from the added visibility. All you need are passion, expertise and opinion - and we all have them. Thought leadership enhances brand reputation, builds decision makers’ trust, opens the conversation and helps close business deals.


This course will not only teach you how to harness your expertise, but also how to use your expertise to market your services, thus bringing in MORE clients and MORE opportunities.


Let's get started!


Learning Sections:


  • Powerhouse Public Relations: Why you need it
  • Media Kit: How to create one and what it needs to have
  • Issuing Press Releases
  • Becoming a Thought Leader: Yes. . . YOU!
  • Positioning Yourself as an Expert: Live experiences
  • Positioning Yourself as an Expert: Digital experiences
  • Pitching to the Media: How to get recognized


The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.


This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.

Working with the Media: Becoming a Thought Leader

  • Course Completion. You will have a lifetime access to this 15 credit hour course from the date of registration. Enjoy!


    Disclaimer. We reserve the right to determine eligibility for online registration courses. To learn more about continuing education, please visit our Continuing Education page.


    This E-course and its videos, documents and other associated content (hereinafter inclusively referred to as “E-course”) has been produced by Azizi Marshall and Creative Clinical Consulting, LLC.  When you purchase our E-course, you agree to our Terms of Use and Liability Waiver.


    By purchasing this E-course, Azizi Marshall and Creative Clinical Consulting, LLC grants you a nonexclusive, nontransferable, revocable license to access and use our copyrighted E-course and any associated materials solely for your own personal and non-commercial use.  Our E-course is protected under United States and foreign copyrights. The copying, redistribution, use or publication by you of any of the content within our E-course is strictly prohibited.  Your purchase of our E-course does not grant you any ownership rights to our E-course.  Any breach in the terms of this agreement may result in termination of your access to the E-course materials.


    Scope of Practice. Materials that are included in these online courses may include interventions and modalities that are beyond the authorized practice of mental health professionals. As a licensed professional, you are responsible for reviewing the scope of practice, including activities that in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.


    Refund Policy. Due to the nature of our online learning system, and proprietary information shared with students upon entering our Learning Portal, we do not issue refunds for our online learning programs/courses. All sales are final for online E-courses. No refunds are issued for online courses once a sale is completed. The supplies and props used for any exercises instructed are not included in the purchasing price of the E-course.

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